Throughout my early skateboarding days, I would regularly read through skateboard magazines. One brand kept appearing from issue to issue: World Industries. They were known for iconic designs like the Flame Boy and Wet Willy skateboard decks. Back then, it was pretty rare for skateboard deck companies to have skateboard shoes under the same brand; …
World Industries: A Case Study in Skateboarding Brand Management Read More »
In the business world of retail, especially in specific areas like skateboarding, employee incentives are crucial. This blog, based on industry practices and my personal experiences, looks at how well-planned incentives can improve performance and create a better workplace in skate shops. A motivated and engaged employee is key to business success. Incentives play an …
Skate Shop Rewards: Incentives For Staff Members Read More »
Opening a skate shop is a dream for many, but navigating the initial hurdles can feel overwhelming and almost impossible at times. One of the biggest challenges for new shops is securing wholesale accounts with distributors and brands. Getting products in your store may seem just out of reach, especially when established companies demand a …
A Guide to Securing Wholesale Accounts for Your New Skate Shop Read More »
Choosing the right distributors is crucial for your skate shop’s success, but navigating their offerings can be challenging. Unlike retail stores, distributors often require you to establish an account before accessing their full inventory details. This makes selecting the perfect partners a critical decision. One key distinction lies in the types of brands distributors carry: …
Choosing the Right Distributors for Your Skate Shop Read More »
Starting a skateboarding coaching business or becoming a skateboard instructor could be a great way to turn your passion into a profitable business. This guide will provide you with a comprehensive overview of how to start a skateboarding coaching business, from creating a plan to defining your niche to marketing and advertising your services. Step …
Strength training for skateboarding: How to train effectively Strength training is an important part of any skateboarder’s routine. It can help you to improve your performance, reduce your risk of injury, and make it easier to learn new tricks. Here are some tips on how to train effectively for skateboarding: Focus on compound exercises. Compound …
In the relationship between a growing company and its clients, I’ve noticed an interesting pattern with my company, Skate The Foundry. It’s about how your original clients’ thoughts and feelings shift over time – moving from “liking” to “disliking,” and eventually to “loving.” As a new company grows, your original clientele go through different stages …
Another Reason Why I Want to Share My Business Knowledge Often, we are influenced by things outside our area of interest, leading us to believe what aligns with our preconceptions. For example, if I strongly believe in the existence of aliens visiting Earth daily, I will seek articles that reinforce this idea, further solidifying my …
My Reaction to Aaron Kyro’s video, “Is Skateboarding Dying?” Read More »
Cultivating strong relationships with your clients is a pivotal step in expanding your business and boosting sales. While you may believe your service is exceptional and unparalleled, without truly knowing your clients, recurring sales will remain an elusive goal. It’s crucial to recognize that recurring sales form the foundation of your teaching business, often overshadowing …