Pro Skaters Starting Own Companies: Paul Rodriguez and Primitive Skateboards
Paul Rodriguez and Primitive Skateboards Primitive Skateboards embodies skateboarding passion, talent, and business brilliance. This case study dives into the captivating journey of Primitive, from its humble beginnings to its current status, and in my opinion, as one of the legendary brands in the skateboarding world. The story begins in 2008 when legendary skater Paul …
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