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Get More Skate Lessons by Using Every Door Direct Mail (EDDM)

Get More Skate Lessons by Using Every Door Direct Mail (EDDM)

In this video, we’re diving into a powerful advertising tool called Every Door Direct Mail (EDDM). If you’re looking for a cost-effective way to reach potential customers in your community, EDDM might just be the game-changer you need.

What is EDDM?

EDDM allows you to send your flyers to every household in a specific area based on demographics such as age, income, and household size. This means you can target the exact audience you want for your skate business, whether it’s families with young kids or high-income neighborhoods.

My Experience with EDDM

I first learned about EDDM six years ago from a friend who used it for his gym. Curious, I gave it a try with a small community. I was blown away by the results – my programs filled up, lessons increased, and all for just $80. It’s a no-brainer compared to the complexities and costs of social media advertising.

Why EDDM Works for Skate Businesses

Skateboarding is vibrant and visually engaging. Unlike other services, our flyers can really stand out and capture attention. Plus, with skateboarding’s rising popularity, especially among kids, people are more open to trying it out. I send out EDDM flyers twice a year: in early September for fall programs and in January for summer camps, always seeing a positive response.

How to Get Started with EDDM

Getting started with EDDM is easier than you might think. We’ve prepared a quick reference guide that you can follow to ensure your EDDM campaign is effective and straightforward.




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Final Tips

EDDM is free to explore and can precisely target your ideal customers. It’s helped me find new program locations and even decide on my business’s location. Remember to track your results with unique discount codes and make your landing pages simple to convert prospects into clients.

Ready to boost your skate business with EDDM? Try it out and see the difference for yourself!
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